Designing the Buyer Experience
In late 2018, the Kakaako condo boom had steadied and a bevy of new residential towers were slated to come to market in the neighboring Midtown Ala Moana area. The developer of Azure Ala Moana, a yet-to- be-built condominium, asked us to help design a Sales Gallery for the project. How could we showcase Azure Ala Moana’s best attributes in a way that would make it easier for the sales team to explain the project to prospective buyers?
Working with the Azure Ala Moana interior design team and project brokers, we helped craft every detail of the brand narrative and corresponding experience for a person coming through the doors of the Sales Gallery. Highlights of the space included a digital interactive neighborhood map that showcased the amazing number of restaurants, shops, and other conveniences within walking distance, as well as a customized project scale model, interactive presentation, and view photo integration that intuitively showed off Azure Ala Moana’s best attributes.
Other Case Studies
1288 Ala Moana Boulevard
Suite #104 96814